The 5-Phase Performance Marketing Playbook
This playbook is built to help D2C marketers create a media mix that works in the real world: one that improves efficiency and gives every channel a...
Your Guide to Gen Z in 2026
Reimagining TV advertising to build connection
Gen Z is reshaping the TV experience in real time.
They stream across devices, discover on social, validate across channels, and expect ads to feel personal, interactive, and easy to act on.
Using insights from tvScientific by Pinterest’s 2026 Consumer Trends Report, this guide breaks down how Gen Z watches, shops, and acts, and what marketers need to do to keep up.
What you’ll learn:
- Where TV fits in Gen Z’s cross-screen journey
- Why trust still matters on the biggest screen
- How Gen Z responds after seeing a TV ad
- Why relevance and interactivity matter more than ever
- How to turn these behaviors into smarter TV strategy