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Stories by tvScientific


The Demand Generation Funnel: A Top-to-Bottom Guide

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8 Demand Generation Metrics Marketers Need to Measure in 2023

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7 Demand Generation Strategies That Make the Most of Your Budget

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July 2023 News Roundup: CTV Market Growth, Google’s New Marketing Playbook, and More

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Demand Gen vs. Lead Gen: What CTV Marketers Need to Know

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June 2023 News Roundup: Unpacking the CTV Ad Surge, Marketing’s Broadening Role, and More

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3 Gaming and Mobile App User Acquisition Platforms That Belong on Your Shortlist

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9 User Acquisition Metrics Marketers Need to Know

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What Is Paid User Acquisition? An Introduction for Your Next Campaign

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7 Ways to Master User Acquisition Strategy with Connected TV Ads

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Advertising on Television: Everything You Need to Know About the TV Medium

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TV Measurement: Past, Present, and Future

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TV Advertising Cost: Unpacking Linear, CTV, and OTT Pricing

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Local TV Advertising: The Complete Guide

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Cable TV Advertising: Benefits, Costs, Comparisons, and More

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May 2023 News Roundup: Growing CTV Ad Spend and the Rise of “Silver Streamers”

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TV vs. Radio Advertising: A Comparison for the Digital Age

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