Economic shockwaves. Tariff threats. Dwindling ad budgets. What's the smart money move for advertisers today?
In this session, we'll explore why uncertain times tend to shift focus to one thing: performance. We'll dig into what history tells us, uncover how leading advertisers are pivoting today, and prove why outcomes-driven strategies aren't just winning — they're essential.
If you're thinking where to put your next marketing dollar, this one's for you. You’ll learn:
- How economic pressure and rising tariffs are forcing a shift toward measurable, outcomes-driven advertising — and why performance is the smartest play right now
- Practical tactics for optimizing spend and aligning marketing with business goals
- Where leading advertisers are placing bets and how emerging channels are delivering results
Who Should Watch:
This session is ideal for marketers, agencies, media buyers, and brand strategists who want to stay ahead in TV’s rapidly evolving landscape.
