Event
A Winning CTV Strategy in 2023: A TV Advertising AMA
Watch tvScientific co-founder and CEO Jason Fairchild in this video AMA on everything CTV
Insight
News
CTV Advertising and the New Outcome Currency
Unified currencies are a useful tool for upper funnel marketing tactics, but miss the point for advertisers that are focused on bottom-of-funnel...
News
Meet Our New VP of Technology Chris Johnson
Chris Johnson will join the performance advertising platform as VP of Technology
News
Why Digitally Native Brands like Wisp and Earnin Are Turning to CTV
As social platforms lose their luster, performance advertisers find success in streaming.
News
tvScientific Announces Michael Bilow as its First Head of Data Science and the Formation of its Data Science Advisory Board
The Strategic Appointments Will Accelerate tvScientific’s Adoption of State-of-the-Art CTV Attribution and Optimization Technologies for Digital...
News
The Rise of User-Generated Content in CTV
Online publication StreetFight featured our Chief Revenue Officer Shannon Jessup to discuss the rise of UGC in CTV.
News
What 25 Years of Paid Search Can Teach Us About TV Advertising
TV has always been the most important and powerful screen in the American home. Now, digital-first marketers can drive ROI in the most influential...
Event
Connected TV in 2023 and Beyond
We’re co-hosting a webinar with a panel of industry experts to discuss CTV advertising best practices, industry trends, and the findings of the CTV...
News
CTV Advertising is Evolving
Our CEO and Co-founder, Jason Fairchild, gives insight into the future of CTV advertising and its relationship with the paid search model.
News
CTV Advertising Could be Retail Marketer’s Key to Success
With social marketing on the decline, marketers looking to increase their scale of measurable performance should look no further than CTV...
News
tvScientific Named a Promising Advertising and Marketing Tech Startup of 2022
Business Insider asked 12 VCs, with recent investments in ad and marketing tech, and asked them to pick the most promising companies in and out of...
Blog
How to Write a Financial Services Marketing Plan that Generates Massive Growth
Creating a financial services marketing plan can help get your app off the ground in no time with a powerful mix of goal-oriented channels.
Reports
The Essential Guide to CTV Advertising for Search and Social Marketers
Learn how CTV advertising combines the best of performance marketing with the power and scale of televised storytelling.
Blog
Economic Uncertainty and the Flight to Performance (TV)
Inflation may be up, but consumer spending is strong. Our CEO Jason Fairchild shares how to get the most out of your ad budget in this economy.
Reports
Your Guide to OTT & CTV Advertising
Surveys from 500 marketing execs reveal new insights into the opportunities, benefits and challenges of OTT & CTV channels.
News
TvScientific Bets On CTV As A Performance Channel
New Head of Product, Matthew Koontz, was able to catch up with AdExchanger to discuss plans to bring his media and advertising learnings to...
Blog
Video Game Marketing: The Complete Guide
Want to make your video game marketing efforts more effective? We’ve got everything you need to know.
Blog
The Complete Video Game Ads Playbook
Want your video game ads to cut through the noise? These best practices will help you stand out in a crowded market.
News
tvScientific Names Former Hulu, Xandr and Snap Inc. Executive Matthew Koontz as First Head of Product
Matthew Koontz to advance sophisticated CTV buying and measurement solutions for performance marketers
Event
tvScientific and Adjust help Wordscapes succeed with CTV advertising
tvScientific co-hosted a webinar with Adjust and Applovin discussing how Wordscapes utilized tvScientific and Adjust to craft a meaningful CTV...
News
tvScientific Partners with MetricWorks for Enhanced Incrementality Validation
tvScientific announced its partnership with MetricWorks, which closes the gaps in last-touch measurement in a privacy-safe way.
Blog
Indie Game Marketing: How to Grow Your Game on Budget
Read this article to learn the best indie game marketing strategies small developers can use to grow their game with limited resources.
Blog
5 Pitfalls to Avoid When Launching Your Mobile Game CTV Advertising Campaigns
From choosing the right KPIs to proper attribution, learn how to avoid common pitfalls when launching your mobile gaming CTV ad campaign.
Blog
What Is Growth Marketing? An A to Z Guide
Growth marketing is the data-driven practice that consistently drives ROAS for brands. Learn more about how it fits into a complete marketing...
Blog
5 Mobile Game Marketing Strategies That Drive ROAS Post-IDFA
The mobile game market is in flux and mobile game marketing strategy is changing. Read on to find the strategies with the highest ROAS.
Blog
Ranked: 5 Best Video Game Marketing Campaigns Ever
Read how the best video game marketing campaigns of all time leverage storytelling to sell games and hardware to eager players.
Blog
Growth Marketing vs. Brand Marketing - 3 Crucial Differences
Check out this guide for a full breakdown of growth marketing vs brand marketing and how companies of all sizes are changing their strategies.
Blog
Six Growth Marketing Examples from DTC Brands (And Why They Drive ROI)
Find a set of growth marketing examples to help guide your own company’s campaign, from App Store ads to bouncing QR codes.
News
tvScientific Partners with Adjust for CTV Integration
tvScientific has announced its partnership with Adjust, the mobile marketing analytics platform pioneering in CTV measurement.
Reports
How CTV Advertising Powers the Performance TV Revolution
Download your free copy of How CTV Advertising Powers the Performance TV Revolution to learn how CTV advertising can help fuel growth for your...
Reports
White Paper: Multi-Touch Attribution in the CTV Environment
Our connected TV experts have conducted a thorough analysis of the modern ad environment and determined that only multi-touch attribution paints a...
News
NBCUniversal Partners with tvScientific to Launch Peacock Ad Manager for Performance Advertisers
NBCUniversal partners with tvScientific to expand self-service buying and attribution and make Peacock AX available to millions of marketers.
Blog
CEO Jason Fairchild on tvScientific's $20M Series A Funding Round
We're thrilled to announce we’ve raised $20M in Series A funding, led by Norwest Venture Partners with participation from NBCUniversal and Hearst...
Blog
Growth Marketing Strategy: 5 Tactics to Maximize ROAS
Improve your growth marketing strategy and maximize ROAS with these tips on how to test, adapt, and retarget your CTV ads.
Blog
What Is OTT Advertising? Why Over-the-Top Is the Channel to Watch
Learn more about why OTT is becoming one of the most critical channels for advertisers focused on growth and performance.
Blog
Growth Marketing vs. Digital Marketing: What's the Difference?
Growth marketing vs. digital marketing: two related but different concepts. Here’s what advertisers need to know to get the most out of both...
News
tvScientific Raises $20 Million in Series A Funding
tvScientific has raised $20 million in Series A funding to expand on its mission to make TV advertising a growth driver for brands and apps of all...
Blog
Four Marketing Leaders Who Use OTT & CTV as a Growth Engine
Learn what four performance marketing experts from disparate industries believe to be the advantages of leveraging OTT/CTV as a growth engine.
Blog
5 Growth Marketing Channels That Deliver ROAS in 2022
Looking to expand into new growth marketing channels but don’t know where to start? Read our blog to find out which performance channels deliver ROAS.
News
tvScientific Launches CTV Performance Advertising Solution for Games
tvScientific Launches CTV Performance Advertising Solution for Games - More than 1 million installs already delivered at an average CPI of $1.90.
News
Trust is the New Currency in TV Measurement
Learn the 4 facets that build trust in CTV advertising from our Co-founder and CEO, Jason Fairchild.
News
Why CTVs Are The Best Performance Marketing Opportunity of 2022
David Koye, our Co-founder & CPO, reveals all in a recent interview with MarTech Series.
News
Adjust + tvScientific Partnering for Excellence in CTV Solutions
Read into Sebastian Daly, Partnerships Manager at Adjust on how our partnership will allow customers to bring all their attribution data into one...
News
The Next Massive Growth Opportunity for Performance Marketers
Jason Fairchild, tvScientific's Co-founder and CEO shares his insights on how CTV is the next massive growth opportunity for performance marketers.
News
Discover How Art Meets Science in CTV Advertising
Our CEO Jason Fairchild speaks with dailyadbrief.com to share insights into how TV advertising no longer needs to be subjective.
Blog
How to Test OTT Without Blowing Your Budget
OTT advertising success requires a sophisticated approach to testing, but even a modest investment can yield powerful results. Here’s how.
Blog
OTT Attribution is Changing the Future of TV – for Brands, Publishers, and Viewers
TV advertising has historically been dominated by big brands. But tvScientific’s OTT Attribution solution opens up the medium to any digital-first...
Blog
4 OTT Statistics Digital Marketers (& Investors) Need to Know
Dive deeper into some of the key OTT statistics for digital marketers and investors that shape today’s media creation and consumption.
Blog
OTT Programmatic Advertising & the Democratization of TV
Learn how OTT programmatic advertising has made TV ads both accessible and rewarding for brands of all sizes.
Blog
OTT vs. VOD - Understanding Streaming & On-Demand Models in 2022
Knowing the difference between OTT and VOD can make a world of difference.
Blog
What Is CTV? A Complete Guide to Connected Television
What is CTV? In this complete guide, we break down everything marketers need to know about this powerful performance ad channel.
OTT Media Buying: A Complete Guide for Digital Marketers
With cable TV subscriptions dropping and over-the-top devices becoming a primary means for entertainment, optimizing your OTT media buying strategy...
4 Reasons CTV Is the Next Big Performance Channel
CTV advertising represents an invaluable opportunity that few performance marketers can ignore.
Blog
CTV Retargeting: Why Web-to-TV Retargeting Drives ROI
From top use cases to the core benefits, this article explores the world of CTV retargeting and explains how advertisers can start their journey.
Blog
How CTV Measurement, Attribution, and Brand Lift Analysis Work in 2023
CTV measurement and attribution follow a 1:1 model that shows advertisers exactly where their efforts have the greatest impact on audiences.
News
TV Advertising Versus Social and Search
Today’s marketers confront a question that has tortured advertisers since the dawn of TV in the 1950s: Is TV an effective medium to drive consumer...
News
19% Of Households Have vMVPDs, 49% Have Four+ Streaming Services
Virtual multichannel video providers (vMVPDs) are now in 19% of U.S. broadband households--nearly double the saturation level as recently as 2019,...
News
CTV Viewership Growth Means New Opportunities for Advertising
How CTV Advertising Powers The Performance TV Revolution, analyzed first-party and consumer data to better understand how CTVs are powering the...
News
Report: CTV viewership drives ad performance opportunity
Findings from connected TV (CTV) performance advertising platform tvScientific’s survey indicate that a majority of consumers say the primary way...
News
Survey Finds Brand Recall on Connected TV Ads is Better than Social Media
A new survey from tvScientific finds that connected TV viewing is now the dominant way to watch programming and that ads on connected TVs are more...
News
50% of Consumers Watch CTV, But What Does it Mean for Advertisers?
More than 50 percent of consumers watch video content from connected TVs, while brand recall on CTV advertising is at least 39 percent higher than...
News
The Growth of CTV Viewership and What it Means for Advertisers
More than 50 percent of consumers watch video content from connected TVs, while brand recall on CTV advertising is at least 39 percent higher than...
News
CTV Viewership Growth Means Better Advertising Performance
More than 50 percent of consumers watch video content from connected TVs, while brand recall on CTV advertising is at least 39 percent higher than...
Blog
Connected TV vs. Linear TV — Understanding the Next Evolution of Television
Trying to understand the differences between linear and CTV? Our primer has everything advertisers need to know.
A Step-by-Step Guide to Incrementality Testing for CTV Advertising
From defining your audience to calculating incrementality, this article explains how to apply incrementality testing to CTV advertising.
Blog
Connected TV vs. OTT — Unpacking the Over-the-Top Evolution
The definitive answer to your questions about Connected TV vs. OTT, and why the differences matter to advertisers.
Blog
Performance TV Advertising: How CTV Puts Television Back in the Marketing Playbook
Think performance TV advertising isn’t a viable channel? Thanks to connected TV, it’s time for advertisers to think again. Here’s why.
Blog
What Is CTV Advertising? Connected TV & Its Role in the Digital Ecosystem
This article answers the question, “What is CTV advertising?”, with additional information about how it works and why it’s growing.
News
tvScientific Announces Shannon Jessup as Chief Revenue Officer
Jessup’s CRO appointment signals the startup’s continued growth, having gained a talented leader with expertise across ad tech, mobile games, and...
News
Magnite and tvScientific Launch Performance CTV Program to Connect DTC Performance Advertisers with Premium CTV Inventory
Initiative will help CTV publishers reach a new class of first-time TV buyers that value data-driven capabilities and brand safety LOS ANGELES, CA...
News
MarTech Interview with Jason Fairchild, CEO and cofounder at tvScientific
Jason Fairchild, CEO and cofounder at tvScientific talks about why CTV ad spends will increase down the line in this quick chat with MarTech Series.
Blog
How CTV is reshaping targeting and measurement — and growth — for marketers
Connected TV is among the fastest-growing channels in digital advertising today. Recent reporting projects that it will grow over 48% this...
The CTV ad measurement conundrum that creates more questions than answers
In a complex landscape that includes streaming platforms and connected devices – all of which have their own approaches to media buying and ad...
The Top 5 Questions Marketers Ask About CTV Advertising
tvScientific CEO and co-founder Jason Fairchild’s column featured on Ad Exchanger The fastest growing segment of the $72 billion TV ad market is CTV...
tvScientific Targets Connected TVs With New Ad Technology
With a growing number of Americans viewing television content through smart TVs and connected devices, newly formed startup TvScientific Inc. is...
Founders Of GoTo.com, OpenX Launch CTV Media-Buying, Performance Platform Based On Search
tvScientific, a TV ad-tech company, launched an end-to-end connected TV buying and attribution system geared toward digital marketers that value...
tvScientific Raises $1.5 Million To Make Buying TV Ads Easier For Performance Advertisers
One reason performance advertisers love search advertising is because they can easily see the return on their ad investment. Based on that insight,...
tvScientific Launches Connected TV Performance Advertising Platform
The New Platform combines the Power of TV Advertising with the Control and Measurability of Digital Platforms
Blog
The Founding Story: Why tvScientific Exists
The tvScientific story actually began in 1998 with a company that invented the paid search business model.
Blog
Why are TV companies not valued like tech companies?
As the advertising industry grapples with the continuing disruption of content consumption models, the question of how to value “legacy” advertising...
Blog
Outdated Methods and Fuzzy Math Make TV the Most Poorly Attributed Ad Medium
From glossy video shoots to pricey broadcast network buys, TV ad campaigns can cost millions to create and distribute. Yet when it comes to measuring...