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What Is a Supply-Side Platform (SSP)? + Examples

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DSP vs. SSP: Understanding the Programmatic Ecosystem

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5 Customer Acquisition Tools for Growing Businesses

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Why CTV Drives Digital Customer Acquisition

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3 Types of Holiday Shoppers & How to Reach Them

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7 Customer Acquisition Metrics and Analytics You Should Know

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Customer Acquisition and Retention: How to Have Your Cake (and Keep It Too)

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7 Key Components of a Winning Customer Acquisition Strategy

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The Complete Guide to Demand Generation

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August 2023 News Roundup: CTV Ad Spend Reaches $1B, Barbie’s Marketing Success Breakdown, and More

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Supercharge Your Holiday Sales with Performance TV

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7 Demand Generation Examples to Inspire Your Next Campaign

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7 B2B Demand Generation Strategies That Go Beyond CPC

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What Is a Demand Generation Manager? Responsibilities, Salaries, and More

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The Demand Generation Funnel: A Top-to-Bottom Guide

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8 Demand Generation Metrics Marketers Need to Measure in 2023

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7 Demand Generation Strategies That Make the Most of Your Budget

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July 2023 News Roundup: CTV Market Growth, Google’s New Marketing Playbook, and More

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Demand Gen vs. Lead Gen: What CTV Marketers Need to Know

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June 2023 News Roundup: Unpacking the CTV Ad Surge, Marketing’s Broadening Role, and More

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3 Gaming and Mobile App User Acquisition Platforms That Belong on Your Shortlist

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9 User Acquisition Metrics Marketers Need to Know

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What Is Paid User Acquisition? An Introduction for Your Next Campaign

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7 Ways to Master User Acquisition Strategy with Connected TV Ads

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Advertising on Television: Everything You Need to Know About the TV Medium

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TV Measurement: Past, Present, and Future

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TV Advertising Cost: Unpacking Linear, CTV, and OTT Pricing

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Local TV Advertising: The Complete Guide

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Cable TV Advertising: Benefits, Costs, Comparisons, and More

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May 2023 News Roundup: Growing CTV Ad Spend and the Rise of “Silver Streamers”

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TV vs. Radio Advertising: A Comparison for the Digital Age

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Streaming TV Advertising: The Marketer's Complete Guide

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5 Advantages of Advertising on Television

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What Are Free Ad Supported TV (FAST) Services?

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How Much Does a Commercial Cost? Getting Creative in the CTV Era

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11 OTT Streaming Platforms Marketers Need to Know in 2023

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April 2023 News Roundup: Growing FAST, New Ways to Engage, and More

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What is MVPD and How is it Different From VMVPD?

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The Big List of TV Viewership Statistics [Updated for 2023]

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12 OTT Statistics That Reveal the Future of Streaming Media

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4 OTT Statistics Digital Marketers (& Investors) Need to Know

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17 Connected TV Advertising Statistics to Guide Your Strategy in 2023

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March 2023 News Roundup: Generative AI Marketing and More

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30+ Connected TV Statistics That Show Where to Meet Audiences in 2023

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13 Cable TV Statistics Marketers Should Know in 2023

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10 Streaming Service Statistics We're Watching in 2023

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How to Write a Financial Services Marketing Plan that Generates Growth

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Economic Uncertainty and the Flight to Performance (TV)

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Video Game Marketing: The Complete Guide

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Video Game Ads Best Practices — A Playbook for Publishers

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Indie Game Marketing: How to Grow Your Game on Budget

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5 Pitfalls to Avoid When Launching Mobile Game CTV Campaigns

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What Is Growth Marketing? A Complete Guide

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5 Mobile Game Marketing Strategies That Drive ROAS

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The Best Video Game Marketing Campaigns Ever

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Growth Marketing vs. Brand Marketing — What's The Difference?

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6 Growth Marketing Examples (And Why They Drive ROI)

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CEO Jason Fairchild on tvScientific's $20M Series A Funding Round

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Growth Marketing Strategy: 5 Tactics to Maximize ROAS

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What Is OTT Advertising? Why Over-the-Top Is the Channel to Watch

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Growth Marketing vs. Digital Marketing — What You Need to Know

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Four Marketing Leaders Who Use OTT & CTV as a Growth Engine

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5 Growth Marketing Channels That Deliver ROAS

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How to Test OTT Without Blowing Your Budget

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OTT Attribution — How TV for Brands is Changing

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OTT Programmatic Advertising — Understanding the Democratization of TV

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OTT vs. VOD — Understanding Streaming & On-Demand Models

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What Is CTV? A Marketer's Guide to Connected Television

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OTT Media Buying: A Complete Guide for Digital Marketers

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4 Reasons CTV Is the Next Big Performance Channel

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What is CTV Retargeting: Why Web-to-TV Drives ROI

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How CTV Measurement, Attribution, and Brand Lift Analysis Work in 2023

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Connected TV vs. Linear TV Advertising — The Evolution of Television

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A Step-by-Step Guide to Incrementally Testing for CTV Advertising

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Connected TV vs. OTT Advertising — An Over-the-Top Evolution

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How CTV Puts Television Back in the Marketing Playbook

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What Is CTV Advertising? CTV & Its Role in the Digital Ecosystem

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The Founding Story: Why tvScientific Exists

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Why are TV companies not valued like tech companies?

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Outdated Methods Make TV the Most Poorly Attributed Ad Medium

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