A Winning CTV Strategy in 2023: A TV Advertising AMA
Watch tvScientific co-founder and CEO Jason Fairchild in this video AMA on everything CTV
Watch tvScientific co-founder and CEO Jason Fairchild in this video AMA on everything CTV
Unified currencies are a useful tool for upper funnel marketing tactics, but miss the point for advertisers that are focused on bottom-of-funnel...
Chris Johnson will join the performance advertising platform as VP of Technology
As social platforms lose their luster, performance advertisers find success in streaming.
The Strategic Appointments Will Accelerate tvScientific’s Adoption of State-of-the-Art CTV Attribution and Optimization Technologies for Digital...
Online publication StreetFight featured our Chief Revenue Officer Shannon Jessup to discuss the rise of UGC in CTV.
TV has always been the most important and powerful screen in the American home. Now, digital-first marketers can drive ROI in the most influential...
We’re co-hosting a webinar with a panel of industry experts to discuss CTV advertising best practices, industry trends, and the findings of the CTV...
Our CEO and Co-founder, Jason Fairchild, gives insight into the future of CTV advertising and its relationship with the paid search model.
With social marketing on the decline, marketers looking to increase their scale of measurable performance should look no further than CTV...
Business Insider asked 12 VCs, with recent investments in ad and marketing tech, and asked them to pick the most promising companies in and out of...
Creating a financial services marketing plan can help get your app off the ground in no time with a powerful mix of goal-oriented channels.
Learn how CTV advertising combines the best of performance marketing with the power and scale of televised storytelling.
Inflation may be up, but consumer spending is strong. Our CEO Jason Fairchild shares how to get the most out of your ad budget in this economy.
Surveys from 500 marketing execs reveal new insights into the opportunities, benefits and challenges of OTT & CTV channels.
New Head of Product, Matthew Koontz, was able to catch up with AdExchanger to discuss plans to bring his media and advertising learnings to...
Want to make your video game marketing efforts more effective? We’ve got everything you need to know.
Want your video game ads to cut through the noise? These best practices will help you stand out in a crowded market.
Matthew Koontz to advance sophisticated CTV buying and measurement solutions for performance marketers
tvScientific co-hosted a webinar with Adjust and Applovin discussing how Wordscapes utilized tvScientific and Adjust to craft a meaningful CTV...
tvScientific announced its partnership with MetricWorks, which closes the gaps in last-touch measurement in a privacy-safe way.
Read this article to learn the best indie game marketing strategies small developers can use to grow their game with limited resources.
From choosing the right KPIs to proper attribution, learn how to avoid common pitfalls when launching your mobile gaming CTV ad campaign.
Growth marketing is the data-driven practice that consistently drives ROAS for brands. Learn more about how it fits into a complete marketing...
The mobile game market is in flux and mobile game marketing strategy is changing. Read on to find the strategies with the highest ROAS.
Read how the best video game marketing campaigns of all time leverage storytelling to sell games and hardware to eager players.
Check out this guide for a full breakdown of growth marketing vs brand marketing and how companies of all sizes are changing their strategies.
Find a set of growth marketing examples to help guide your own company’s campaign, from App Store ads to bouncing QR codes.
tvScientific has announced its partnership with Adjust, the mobile marketing analytics platform pioneering in CTV measurement.
Download your free copy of How CTV Advertising Powers the Performance TV Revolution to learn how CTV advertising can help fuel growth for your...
Our connected TV experts have conducted a thorough analysis of the modern ad environment and determined that only multi-touch attribution paints a...
NBCUniversal partners with tvScientific to expand self-service buying and attribution and make Peacock AX available to millions of marketers.
We're thrilled to announce we’ve raised $20M in Series A funding, led by Norwest Venture Partners with participation from NBCUniversal and Hearst...
Improve your growth marketing strategy and maximize ROAS with these tips on how to test, adapt, and retarget your CTV ads.
Learn more about why OTT is becoming one of the most critical channels for advertisers focused on growth and performance.
Growth marketing vs. digital marketing: two related but different concepts. Here’s what advertisers need to know to get the most out of both...
tvScientific has raised $20 million in Series A funding to expand on its mission to make TV advertising a growth driver for brands and apps of all...
Learn what four performance marketing experts from disparate industries believe to be the advantages of leveraging OTT/CTV as a growth engine.
Looking to expand into new growth marketing channels but don’t know where to start? Read our blog to find out which performance channels deliver ROAS.
tvScientific Launches CTV Performance Advertising Solution for Games - More than 1 million installs already delivered at an average CPI of $1.90.
Learn the 4 facets that build trust in CTV advertising from our Co-founder and CEO, Jason Fairchild.
David Koye, our Co-founder & CPO, reveals all in a recent interview with MarTech Series.
Read into Sebastian Daly, Partnerships Manager at Adjust on how our partnership will allow customers to bring all their attribution data into one...
Jason Fairchild, tvScientific's Co-founder and CEO shares his insights on how CTV is the next massive growth opportunity for performance marketers.
Our CEO Jason Fairchild speaks with dailyadbrief.com to share insights into how TV advertising no longer needs to be subjective.
OTT advertising success requires a sophisticated approach to testing, but even a modest investment can yield powerful results. Here’s how.
TV advertising has historically been dominated by big brands. But tvScientific’s OTT Attribution solution opens up the medium to any digital-first...
Dive deeper into some of the key OTT statistics for digital marketers and investors that shape today’s media creation and consumption.
Learn how OTT programmatic advertising has made TV ads both accessible and rewarding for brands of all sizes.
Knowing the difference between OTT and VOD can make a world of difference.
What is CTV? In this complete guide, we break down everything marketers need to know about this powerful performance ad channel.
With cable TV subscriptions dropping and over-the-top devices becoming a primary means for entertainment, optimizing your OTT media buying strategy...
CTV advertising represents an invaluable opportunity that few performance marketers can ignore.
From top use cases to the core benefits, this article explores the world of CTV retargeting and explains how advertisers can start their journey.
CTV measurement and attribution follow a 1:1 model that shows advertisers exactly where their efforts have the greatest impact on audiences.
Today’s marketers confront a question that has tortured advertisers since the dawn of TV in the 1950s: Is TV an effective medium to drive consumer...
Virtual multichannel video providers (vMVPDs) are now in 19% of U.S. broadband households--nearly double the saturation level as recently as 2019,...
How CTV Advertising Powers The Performance TV Revolution, analyzed first-party and consumer data to better understand how CTVs are powering the...
Findings from connected TV (CTV) performance advertising platform tvScientific’s survey indicate that a majority of consumers say the primary way...
A new survey from tvScientific finds that connected TV viewing is now the dominant way to watch programming and that ads on connected TVs are more...
More than 50 percent of consumers watch video content from connected TVs, while brand recall on CTV advertising is at least 39 percent higher than...
More than 50 percent of consumers watch video content from connected TVs, while brand recall on CTV advertising is at least 39 percent higher than...
More than 50 percent of consumers watch video content from connected TVs, while brand recall on CTV advertising is at least 39 percent higher than...
Trying to understand the differences between linear and CTV? Our primer has everything advertisers need to know.
From defining your audience to calculating incrementality, this article explains how to apply incrementality testing to CTV advertising.
The definitive answer to your questions about Connected TV vs. OTT, and why the differences matter to advertisers.
Think performance TV advertising isn’t a viable channel? Thanks to connected TV, it’s time for advertisers to think again. Here’s why.
This article answers the question, “What is CTV advertising?”, with additional information about how it works and why it’s growing.
Jessup’s CRO appointment signals the startup’s continued growth, having gained a talented leader with expertise across ad tech, mobile games, and...
Initiative will help CTV publishers reach a new class of first-time TV buyers that value data-driven capabilities and brand safety LOS ANGELES, CA...
Jason Fairchild, CEO and cofounder at tvScientific talks about why CTV ad spends will increase down the line in this quick chat with MarTech Series.
Connected TV is among the fastest-growing channels in digital advertising today. Recent reporting projects that it will grow over 48% this...
In a complex landscape that includes streaming platforms and connected devices – all of which have their own approaches to media buying and ad...
tvScientific CEO and co-founder Jason Fairchild’s column featured on Ad Exchanger The fastest growing segment of the $72 billion TV ad market is CTV...
With a growing number of Americans viewing television content through smart TVs and connected devices, newly formed startup TvScientific Inc. is...
tvScientific, a TV ad-tech company, launched an end-to-end connected TV buying and attribution system geared toward digital marketers that value...
One reason performance advertisers love search advertising is because they can easily see the return on their ad investment. Based on that insight,...
The New Platform combines the Power of TV Advertising with the Control and Measurability of Digital Platforms
The tvScientific story actually began in 1998 with a company that invented the paid search business model.
As the advertising industry grapples with the continuing disruption of content consumption models, the question of how to value “legacy” advertising...
From glossy video shoots to pricey broadcast network buys, TV ad campaigns can cost millions to create and distribute. Yet when it comes to measuring...