What Is a Supply-Side Platform (SSP)? + Examples

Read now

DSP vs. SSP: Understanding the Programmatic Ecosystem

Read now

5 Customer Acquisition Tools for Growing Businesses

Read now

Why CTV Drives Digital Customer Acquisition

Read now

3 Types of Holiday Shoppers & How to Reach Them

Read now

7 Customer Acquisition Metrics and Analytics You Should Know

Read now

Customer Acquisition and Retention: How to Have Your Cake (and Keep It Too)

Read now

7 Key Components of a Winning Customer Acquisition Strategy

Read now

The Complete Guide to Demand Generation

Read now

August 2023 News Roundup: CTV Ad Spend Reaches $1B, Barbie’s Marketing Success Breakdown, and More

Read now

Supercharge Your Holiday Sales with Performance TV

Read now

7 Demand Generation Examples to Inspire Your Next Campaign

Read now

7 B2B Demand Generation Strategies That Go Beyond CPC

Read now

What Is a Demand Generation Manager? Responsibilities, Salaries, and More

Read now

The Demand Generation Funnel: A Top-to-Bottom Guide

Read now

8 Demand Generation Metrics Marketers Need to Measure in 2023

Read now

7 Demand Generation Strategies That Make the Most of Your Budget

Read now

July 2023 News Roundup: CTV Market Growth, Google’s New Marketing Playbook, and More

Read now

Demand Gen vs. Lead Gen: What CTV Marketers Need to Know

Read now

June 2023 News Roundup: Unpacking the CTV Ad Surge, Marketing’s Broadening Role, and More

Read now

3 Gaming and Mobile App User Acquisition Platforms That Belong on Your Shortlist

Read now

9 User Acquisition Metrics Marketers Need to Know

Read now

What Is Paid User Acquisition? An Introduction for Your Next Campaign

Read now

7 Ways to Master User Acquisition Strategy with Connected TV Ads

Read now

Advertising on Television: Everything You Need to Know About the TV Medium

Read now

TV Measurement: Past, Present, and Future

Read now

TV Advertising Cost: Unpacking Linear, CTV, and OTT Pricing

Read now

Local TV Advertising: The Complete Guide

Read now

Cable TV Advertising: Benefits, Costs, Comparisons, and More

Read now

May 2023 News Roundup: Growing CTV Ad Spend and the Rise of “Silver Streamers”

Read now

TV vs. Radio Advertising: A Comparison for the Digital Age

Read now

Streaming TV Advertising: The Marketer's Complete Guide

Read now

5 Advantages of Advertising on Television

Read now

What Are Free Ad Supported TV (FAST) Services?

Read now

How Much Does a Commercial Cost? Getting Creative in the CTV Era

Read now

11 OTT Streaming Platforms Marketers Need to Know in 2023

Read now

April 2023 News Roundup: Growing FAST, New Ways to Engage, and More

Read now

What is MVPD and How is it Different From VMVPD?

Read now

The Big List of TV Viewership Statistics [Updated for 2023]

Read now

12 OTT Statistics That Reveal the Future of Streaming Media

Read now

4 OTT Statistics Digital Marketers (& Investors) Need to Know

Read now

17 Connected TV Advertising Statistics to Guide Your Strategy in 2023

Read now

March 2023 News Roundup: Generative AI Marketing and More

Read now

30+ Connected TV Statistics That Show Where to Meet Audiences in 2023

Read now

13 Cable TV Statistics Marketers Should Know in 2023

Read now

10 Streaming Service Statistics We're Watching in 2023

Read now

How to Write a Financial Services Marketing Plan that Generates Growth

Read now

Economic Uncertainty and the Flight to Performance (TV)

Read now

Video Game Marketing: The Complete Guide

Read now

Video Game Ads Best Practices — A Playbook for Publishers

Read now

Indie Game Marketing: How to Grow Your Game on Budget

Read now

5 Pitfalls to Avoid When Launching Mobile Game CTV Campaigns

Read now

What Is Growth Marketing? A Complete Guide

Read now

5 Mobile Game Marketing Strategies That Drive ROAS

Read now

The Best Video Game Marketing Campaigns Ever

Read now

Growth Marketing vs. Brand Marketing — What's The Difference?

Read now

6 Growth Marketing Examples (And Why They Drive ROI)

Read now

CEO Jason Fairchild on tvScientific's $20M Series A Funding Round

Read now

Growth Marketing Strategy: 5 Tactics to Maximize ROAS

Read now

What Is OTT Advertising? Why Over-the-Top Is the Channel to Watch

Read now

Growth Marketing vs. Digital Marketing — What You Need to Know

Read now

Four Marketing Leaders Who Use OTT & CTV as a Growth Engine

Read now

5 Growth Marketing Channels That Deliver ROAS

Read now

How to Test OTT Without Blowing Your Budget

Read now

OTT Attribution — How TV for Brands is Changing

Read now

OTT Programmatic Advertising — Understanding the Democratization of TV

Read now

OTT vs. VOD — Understanding Streaming & On-Demand Models

Read now

What Is CTV? A Marketer's Guide to Connected Television

Read now

OTT Media Buying: A Complete Guide for Digital Marketers

Read now

4 Reasons CTV Is the Next Big Performance Channel

Read now

What is CTV Retargeting: Why Web-to-TV Drives ROI

Read now

How CTV Measurement, Attribution, and Brand Lift Analysis Work in 2023

Read now

Connected TV vs. Linear TV Advertising — The Evolution of Television

Read now

A Step-by-Step Guide to Incrementally Testing for CTV Advertising

Read now

Connected TV vs. OTT Advertising — An Over-the-Top Evolution

Read now

How CTV Puts Television Back in the Marketing Playbook

Read now

What Is CTV Advertising? CTV & Its Role in the Digital Ecosystem

Read now

The Founding Story: Why tvScientific Exists

Read now

Why are TV companies not valued like tech companies?

Read now

Outdated Methods Make TV the Most Poorly Attributed Ad Medium

Read now

Texture Dots right
Texture Dots left
cta-section-background-texture

Learn More

See how tvScientific can empower you

Request a Demo