Back to Resources

All Insight

The Ultimate Guide To Effective TV Advertising

Read now

TV Advertising vs. Digital Advertising: Which is Right for You?

Read now

The Complete Guide to Understanding Targeting in Marketing

Read now

The Marketer's Guide to Understanding Impressions

Read now

Key Metrics to Track for Measuring TV Advertising ROI

Read now

Impressions vs Clicks: What's the Difference?

Read now

Impressions vs Reach vs Engagement: Understanding the Difference

Read now

Understanding Click Through Rate and How It's Calculated

Read now

What Are Impressions in Marketing and Why Do They Matter?

Read now

6 Proven Types of Targeting in Marketing

Read now

What Is Mobile Retargeting and Why Is It Important for App Advertisers?

Read now

What Is Native Targeting in Marketing and Advertising?

Read now

Conversions in Marketing: The Complete Guide

Read now

Food and Beverage Marketing: A Comprehensive Guide

Read now

The Power of Influencer Marketing in the Food and Beverage Industry

Read now

6 Types of Conversions in Digital Marketing

Read now

What Is the Benefit of Conversion Tracking?

Read now

The Marketer's Guide to Understanding OTT (Over the Top) Platforms

Read now

3 Best Practices for an Effective OTT Marketing Strategy

Read now

Top Event Marketing Strategies for the Food and Beverage Industry

Read now

The Marketer's Guide to Sales Accepted Leads

Read now

Cost Per Acquisition: The Complete Marketer's Guide

Read now

How Loyalty Programs Impact Food and Beverage Marketing

Read now

The CPA Formula: How to Calculate Cost Per Acquisition

Read now

MQL vs SAL: Knowing the Difference and When to Convert

Read now

The Ultimate Guide to Programmatic Marketing

Read now

Prep Work: The Hottest Food Marketing Trends Right Now

Read now

The Marketer's Guide to Linear TV Advertising in 2024

Read now

What Are Sales Accepted Leads (SALs) in Marketing?

Read now

SSP Programmatic: The Supply-Side Role of Programmatic Advertising

Read now

What Does a Programmatic Media Buyer Do?

Read now

A Comprehensive Guide for Mastering Small Business Digital Marketing Strategies

Read now

AVOD vs SVOD vs TVOD: Everything a Marketer Needs to Know

Read now

What Is Programmatic Display Advertising?

Read now

What Is Programmatic Media Buying and How Does It Work?

Read now

Addressable TV vs Linear TV: What's the Difference?

Read now

How Connected TV Advertising Fits Into Your TV Marketing Mix

Read now

The Best Content Marketing Strategies for Local Businesses

Read now

How to Build an Effective Television Marketing Strategy

Read now

The 10 Best TV Advertisement Examples Ever

Read now

Local Television Ad Rates: What Is the Cost of Advertising on TV?

Read now

The Complete Guide to Full Funnel Marketing

Read now

Local Advertising Ideas: The Best Digital Ad Platforms for Small Businesses

Read now

What Is a Sales Funnel and How Does It Work?

Read now

What's the Difference Between Sales and Marketing Funnels?

Read now

Upper Funnel vs. Lower Funnel: What's the Difference?

Read now

How to Build an Effective Digital Marketing Strategy

Read now

What Role Does a Digital Marketing DSP Play?

Read now

Digital Marketing Channels: The 7 Best Places to Run Your Next Campaign

Read now

Which Digital Marketing Trends Are Here to Stay?

Read now

The Best Strategies for Small Businesses To Rule Local SEO

Read now

tvScientific’s Google My Business Optimization Checklist

Read now

Performance Marketing vs Digital Marketing: What’s the Difference?

Read now

How to Master the Powerful Medium of B2B TV Advertising

Read now

How to Leverage B2B Marketing Metrics for Business Success

Read now

What is Transaction Video On Demand (TVOD)?

Read now

What is Advertising Video On Demand (AVOD)?

Read now

What is Subscription Video On Demand (SVOD)?

Read now

Geotargeting: The Complete Marketer's Guide

Read now

5 Examples of Effective Geotargeted Marketing

Read now

5 Powerful Geotargeting Platforms For Marketers

Read now

5 Essential Geotargeting Tools For Modern Marketers

Read now

Geotargeting Software: 5 Options For Marketers

Read now

The 5 Best Ad Networks With Geotargeting

Read now

Geofencing vs Geotargeting: What's the Difference?

Read now

How Does Geotargeting Work on Google Ads?

Read now

Advertising Platforms: The Ultimate Guide

Read now

6 Best Advertising Platforms Helping Brands Connect With Audiences

Read now

5 Benefits of Going DIY With a Self Serve Ad Platform

Read now

5 Steps to Effectively Using a TV Advertising Platform

Read now

How to Find the Best CTV Ad Platform for Your Brand

Read now

Building Trust in B2B Partnerships: Strategies for Success

Read now

How Does Geotargeting Work on Facebook and Other Social Media?

Read now

How Geotargeting Works in Marketing Campaigns

Read now

Geotargeted Advertising: How to Get Started

Read now

What Is Geotargeting and How Does It Work?

Read now

3 Creative Ads That Will Make You Fall in Love With CTV All Over Again

Read now

5 Creative Consulting Services to Give Your Brand a Boost

Read now

Video Creative: The Performance Marketer's Guide

Read now

The 3 Best Video Services to Produce Your Next Ad Spot

Read now

Understanding Creative Services in the Advertising Landscape

Read now

B2B Content Marketing Strategies, Tips, and Best Practices

Read now

Streaming Video Advertising: The Complete Marketer's Guide

Read now

The 4 Best Streaming Advertising Companies

Read now

6 Ways Programmatic Advertising Platforms Empower Digital Efforts

Read now

Streaming Service Ads: What Marketers Need to Get Started

Read now

The 5 Best Free Ad-Supported Streaming Television Services

Read now

What is Free Ad-Supported Streaming Television (FAST)?

Read now

Navigating B2B Marketing’s Challenges With Outcome-Based TV

Read now

The Comprehensive Guide to Mobile App Marketing Strategies

Read now

The Ultimate Guide To Travel and Hospitality Marketing Strategy in 2024

Read now

Key Metrics for Measuring Mobile App Marketing Campaigns

Read now

4 of the Most Inspiring TV Travel Ad Campaigns

Read now

Mobile App Advertising: Paid vs. Organic Strategies

Read now

Destination Marketing & Crafting Compelling Tourism Industry TV Ads

Read now

App Store Optimization Strategies and Best Practices

Read now

15 Performance Marketing Metrics Every Digital Marketer Needs to Know

Read now

How To Reach Your Target Audience With Travel Advertising Campaigns

Read now

5 Ways to Stand Out from the Holiday Competition

Read now

The Mobile App Marketing Landscape: Trends and Challenges

Read now

How To Write a Travel Marketing Plan That Generates Massive Growth

Read now

Performance Marketing Strategy: Design Your Plan in 5 Steps

Read now

7 Strategies to Stretch Ad Dollars Further

Read now

5 Performance Marketing Examples to Inspire Your Next Campaign

Read now

7 Performance Marketing Channels Driving ROAS in 2023

Read now

Performance Marketing vs. Brand Marketing: Which is Better?

Read now

What is Real-Time Bidding (RTB) in Marketing?

Read now

September 2023 News: Apple TV Losing Pace, TikTok Shop Launches & More

Read now

Customer Acquisition: A Practical Guide

Read now

What Is a Supply-Side Platform (SSP)? + Examples

Read now

DSP vs. SSP: Understanding the Programmatic Ecosystem

Read now

5 Customer Acquisition Tools for Growing Businesses

Read now

Why CTV Drives Digital Customer Acquisition

Read now

3 Types of Holiday Shoppers & How to Reach Them

Read now

7 Customer Acquisition Metrics and Analytics You Should Know

Read now

Customer Acquisition and Retention: How to Have Your Cake (and Keep It Too)

Read now

7 Key Components of a Winning Customer Acquisition Strategy

Read now

The Complete Guide to Demand Generation

Read now

August 2023 News Roundup: CTV Ad Spend Reaches $1B, Barbie’s Marketing Success Breakdown, and More

Read now

Supercharge Your Holiday Sales with Performance TV

Read now

7 Demand Generation Examples to Inspire Your Next Campaign

Read now

7 B2B Demand Generation Strategies That Go Beyond CPC

Read now

What Is a Demand Generation Manager? Responsibilities, Salaries, and More

Read now

The Demand Generation Funnel: A Top-to-Bottom Guide

Read now

8 Demand Generation Metrics Marketers Need to Measure in 2023

Read now

7 Demand Generation Strategies That Make the Most of Your Budget

Read now

July 2023 News Roundup: CTV Market Growth, Google’s New Marketing Playbook, and More

Read now

Demand Gen vs. Lead Gen: What CTV Marketers Need to Know

Read now

June 2023 News Roundup: Unpacking the CTV Ad Surge, Marketing’s Broadening Role, and More

Read now

3 Gaming and Mobile App User Acquisition Platforms That Belong on Your Shortlist

Read now

9 User Acquisition Metrics Marketers Need to Know

Read now

What Is Paid User Acquisition? An Introduction for Your Next Campaign

Read now

7 Ways to Master User Acquisition Strategy with Connected TV Ads

Read now

Advertising on Television: Everything You Need to Know About the TV Medium

Read now

TV Measurement: Past, Present, and Future

Read now

TV Advertising Cost: Unpacking Linear, CTV, and OTT Pricing

Read now

Local TV Advertising: The Complete Guide

Read now

Cable TV Advertising: Benefits, Costs, Comparisons, and More

Read now

May 2023 News Roundup: Growing CTV Ad Spend and the Rise of “Silver Streamers”

Read now

TV vs. Radio Advertising: A Comparison for the Digital Age

Read now

Streaming TV Advertising: The Marketer's Complete Guide

Read now

5 Advantages of Advertising on Television

Read now

What Are Free Ad Supported TV (FAST) Services?

Read now

How Much Does a Commercial Cost? Getting Creative in the CTV Era

Read now

11 OTT Streaming Platforms Marketers Need to Know in 2023

Read now

April 2023 News Roundup: Growing FAST, New Ways to Engage, and More

Read now

What is MVPD and How is it Different From VMVPD?

Read now

The Big List of TV Viewership Statistics [Updated for 2023]

Read now

12 OTT Statistics That Reveal the Future of Streaming Media

Read now

4 OTT Statistics Digital Marketers (& Investors) Need to Know

Read now

17 Connected TV Advertising Statistics to Guide Your Strategy in 2023

Read now

March 2023 News Roundup: Generative AI Marketing and More

Read now

30+ Connected TV Statistics That Show Where to Meet Audiences in 2023

Read now

13 Cable TV Statistics Marketers Should Know in 2023

Read now

10 Streaming Service Statistics We're Watching in 2023

Read now

How to Write a Financial Services Marketing Plan that Generates Growth

Read now

Economic Uncertainty and the Flight to Performance (TV)

Read now

Video Game Marketing: The Complete Guide

Read now

Video Game Ads Best Practices — A Playbook for Publishers

Read now

Indie Game Marketing: How to Grow Your Game on Budget

Read now

5 Pitfalls to Avoid When Launching Mobile Game CTV Campaigns

Read now

What Is Growth Marketing? A Complete Guide

Read now

5 Mobile Game Marketing Strategies That Drive ROAS

Read now

The Best Video Game Marketing Campaigns Ever

Read now

Growth Marketing vs. Brand Marketing — What's The Difference?

Read now

6 Growth Marketing Examples (And Why They Drive ROI)

Read now

CEO Jason Fairchild on tvScientific's $20M Series A Funding Round

Read now
1 2
Texture Dots right
Texture Dots left
cta-section-background-texture

Learn More

See how tvScientific can empower you

Request a demo